Сборники тезисов • Сборник тезисов докладов конгресса молодых ученых. Выпуск 4 • РАЗРАБОТКА ИННОВАЦИОННЫХ СТРАТЕГИЙ И ИНСТРУМЕНТОВ УПРАВЛЕНИЯ И РАЗВИТИЯ ЭКОНОМИКИ
PRINCIPLES OF «BUSINESS MODEL CANVAS»
УДК: 334.025
Аннотация:
There are many models and approaches in management, aimed at defining the company's
strategy to create a common organizational culture, as well as increasing the efficiency of the
organization. The main purpose of manager is to control, analyze processes in the organization
which are directly related to company staff. There is one of new tools which was created recently.
This article describes a new business model, directed primarily to employees. The model is
called «Business Model Canvas», it was founded by Alexander Osterwalder and Yves Pigneur in
2009. These men wrote a book about new tool of management. It was translated in 26 languages.
Nowadays, this model is not well known and not widely used. But in European countries and the
USA it is very popular with businessmen.