Сборники тезисов • Сборник тезисов докладов конгресса молодых ученых. Выпуск 4 • РАЗРАБОТКА ИННОВАЦИОННЫХ СТРАТЕГИЙ И ИНСТРУМЕНТОВ УПРАВЛЕНИЯ И РАЗВИТИЯ ЭКОНОМИКИ
ADVERTISEMENT. CREATIVE WAY OF GOODS PROMOTION
УДК: 339.923
Аннотация:
What is advertisement? Advertising – a dynamic, rapidly transforming sphere of human
activity. Advertising – a work of art. Advertisement, as a single production process. The problem of
advertising effectiveness.
The phenomenon of advertising. The emergence of various advertising schools: marketing,
sociological, psychological, historiography. Importance and development in selected areas of
commercial and non-commercial advertising – banking, insurance, social, political, environmental,
sports advertising. Advertising, as an object of study. Advertising messages is a central link of
organization. The purpose of advertisement.